Why Jimmy Choo’s Sandra Choi Wants to ‘Challenge Fashion’ Right Now

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During this difficult epoch when fashion is “busy, crazy and eclectic,” longtime Jimmy Choo artistic executive Sandra Choi is pulling a easier pattern regulation for a British label.

“There’s so many going on out there. we wanted to get behind to a core Jimmy Choo glorious this season,” Choi pronounced during a brand’s Milan Fashion Week display on Saturday. But that didn’t meant a garland of in-your-face, blinged-out styles. “I can honour sparkly and glittery, though we found myself going toward elegance. If we have that, we can overcome many things. That’s how we plea conform right now.”

Silks and velvets were pivotal materials woven via a collection, and a pearl was a favourite decoration this season. There was an array of play on pearls — either it was a mini chronicle on a strappy sandal or an all-over diagnosis on a standout mule.

Jimmy Choo tumble ’18.
Courtesy of Jimmy Choo

Function was also tip of mind for Choi, who denounced transmutable two-in-one boots this season. An ankle bootie now became a high chronicle with transmutable leather presented in cocktail blue, counterpart bullion and black. (Choi herself modeled a bullion style, relating her matter earrings and a altogether vibe of a display space.)

Jimmy Choo tumble ’18.
Courtesy of Jimmy Choo

The designer, who has been a force during Jimmy Choo for some-more than dual decades, also talked about a purpose conform can play in lenient women during this moment. “I’m certain everybody would take on these new styles in their possess way,” she said. “Be yourself. That is a many absolute arms we can have.”

For some-more pivotal styles from Jimmy Choo’s fall 2018 collection, click through a gallery.


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