We review make-up powerhouses Fenty Beauty and Kylie Cosmetics — and here’s who comes out on top

CELEBRITY product lines have taken a cosmetics attention by charge in new years, with any line earning their possess share of constant supporters.

With Rihanna’s thorough Fenty Beauty set to pass Kylie Jenner’s make-up empire, we take a demeanour during how they smoke-stack adult opposite any other.

Rihanna’s cosmetics line Fenty Beauty sent a beauty attention into overkill after rising her substructure with 40 shades
Kylie Jenner, famously famous for her plump pout, primarily expelled mouth kits that were an evident sell-out success

Kylie Cosmetics By Kylie Jenner

BACKGROUND: As a youngest of a Kardashian/Jenner brood, new silent Kylie was always dynamic to infer herself divided from her famous family.

After dual years of development, a 20 year aged launched her make-up operation Kylie Cosmetics By Kylie Jenner in Nov 2015 so her adoring fans could get a cut of Kylie-dom.

Kylie Jenner’s glass lipsticks have mostly been criticised by beauty bloggers for a drying formula

Initially a code usually offering mouth kits (to evident sell-out success), though now it has branched out into palettes, brushes, highlighters and concealers.

The biggest launch to date was a Holiday 2017 Collection, that done £13million in one day.

AVAILABILITY: Online only. Shipping to a UK costs £10, or it’s giveaway for orders over £43. But Brits will also compensate VAT if a products are value some-more than £15, and tradition avocation of 2.5% on anything over £135.

SOCIAL STATS: Kylie is a black of amicable media, with 102 million Insta supporters and 24 million on Twitter. Kylie Cosmetics has over 15 million Insta followers.

Kylie Jenner’s strange mouth kits, that enclosed a glass mouth and liner, helped kickstart a matte trend

STAR BUY: At £21, a strange Lip Kit – a ship and glass lipstick combo – kick-started a matte mouth trend and has altered how we wear mouth products.

CONS: If environment your alarm for any launch feels a bit extra, afterwards wait until a postman arrives with a large bill.

That’s when we realize we could have bought a identical Barry M Matte Me Up Lip Kit for £6.99 on a high street.

CELEB FANS: The whole Kardashian/Jenner house (obvs), Chrissy Teigen, Demi Lovato.

Kylie Jenner came underneath glow for offered a make-up brush set during a baffling cost of £270

BLOGGER OPINION: Pretty disastrous altogether – many protest about a miss of batch and drying formula.

VERDICT: If you’re a fan, we substantially don’t give dual squats what anyone thinks. This is a code done for Jenner addicts anticipating to grasp a same caked-on, Insta-tastic make-up demeanour as their idol.

The peculiarity isn’t bad, a pigments are clever and formulas tend to be good. However, a cost is unusually high when there are improved alternatives on a market.


BACKGROUND: Two years’ growth and months of Insta teasing resulted in Rihanna, 29, rising her make-up code Fenty Beauty By Rihanna – after a singer’s surname – to worldwide violence final September.

Claiming to be spooky with make-up from a immature age, she worked with cosmetics hulk LVMH, that owns Christian Dior, Benefit and Make Up For Ever, to rise a code that would support to everybody. Its USP? Forty substructure shades separate equally into Light, Medium, Tan and Deep skin tones.

Fenty Beauty by Rihanna’s Stunna Lip Paint was marketed as a red that compliments each skin tone

AVAILABILITY: Online and in-store during Harvey Nichols.

SOCIAL STATS: Rihanna has 86 million supporters on Twitter and 59 million on Instagram. Fenty Beauty has 2.9 million Insta followers.

STAR BUY: Pro Filt’r Soft Matte Longwear Foundation, £26. Thanks to all those shades, it’s one of a many thorough sell brands out there.

Oh, and Stunna Lip Paint, £19, is a loyal red that suits everyone.

Pro Filt’r Soft Matte Longwear Foundation done Rihanna’s code turn one of a many inclusive

CONS: If you’re after healthy enhancement, this operation is not for you. The bottom coverage is full, a prominence and eyeshadow hues are intense, and a mouth colours container a genuine punch.

Think glamorous make-up lover, not covering your eye bags to cocktail to a shops.

CELEB FANS: Naomi Campbell, Karlie Kloss, Gabourey Sidibe, Gabrielle Union.

BLOGGER OPINION: Overwhelmingly positive, generally from non-Caucasian vloggers who applaud a wide-ranging preference of shades and colours.

Rihanna’s make adult line, distinct Kylie Cosmetics, is accessible in stores opposite a world

THE VERDICT: This isn’t usually another luminary beauty operation – it’s a luminary beauty range. Not usually has Fenty valid to be a blurb success, it’s also altered a attention forever, given that many of a heading cosmetic houses in a UK and Europe have mostly abandoned darker skin tones, focusing on a light-to-medium marketplace instead. But it does have some strictly-for-social products – hello, shimmering highlighters.


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