Victoria’s Secret Sales Declined Every Single Month Last Year

Models during a 2017 Victoria’s Secret Fashion Show in Shanghai. Photo: Matt Winkelmeyer/Getty Images for Victoria’s Secret

In 2016, Victoria’s Secret done a rather argumentative preference to desert a clearly renouned swimwear and attire categories to concentration usually on lingerie, beauty and a Pink brand. The company’s logic seemed to be that those categories weren’t behaving as good as others, and it would be advantageous to slight a concentration to core products. However, for a entirety of mercantile 2017, a preference has usually harm a brand’s sales.

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