‘They had us fooled’: Inside Payless’s elaborate antic to fool people into profitable $600 for shoes

A minirunway, lined with stiletto heels, glistens in splendid fluorescent lighting. Shoes of several forms lay orderly in particular potion shelves. A statue of an angel carrying several selling bags stands in a center as Los Angeles fashionistas indent about, perplexing on shoes, posing on a red carpet, celebration champagne served in tall, slim glasses.

It was a private launch celebration of a new oppulance code of boots called Palessi, designed by Italian engineer Bruno Palessi.

“I would compensate $400, $500. People are going to be like, ‘Where did we get those? Those are amazing,’ ” a lady pronounced as she attempted on a span of bright-gold sneakers with leopard prints.

The lady was not indeed selling a Palessi since there’s no such brand, and there’s no Bruno Palessi.

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