The Spectacle of Rihanna’s Fenty x Puma Show during New York Fashion Week

During New York Fashion Week, brands aim to comparison the
expected—clothes—with spectacle. On Tuesday evening, a series of
Instagram photographs of Ralph Lauren’s collection of sports cars far
exceeded those of a slinky gowns and trim tailoring on arrangement during the
show in his garage, in Bedford, New York. And, on Sunday evening,
Rihanna’s Fenty x Puma uncover became a week’s many talked-about
event—particularly since Kanye West, but charity an explanation,
opted not to uncover his Yeezy collection this season—for reasons that
didn’t wholly have to do with what a models were wearing. Last week,
Matt Buyten, a twelve-time X Games medalist from Carson City, Nevada,
and a group of 3 other freestyle motocross riders arrived in New York
knowing usually that they were requisitioned for a gig that compulsory dual days of
rehearsal. On Sunday evening, Buyten, who is also famous as a B-10
Bomber, hid behind a fate backstage during a Park Avenue Armory
until his cue, when he sped adult a ramp and executed spins above the
audience, during times separating from his bike by several feet of air
before alighting on a steel mobile alighting strip. “It’s steel to metal,”
Buyten pronounced later. “You skip and we die.”

The collection, too, was hidden in a kind of privacy that attracts
attention. Backstage, before a show, we asked Rihanna about what seemed
to be a thespian depart in her designs; her initial 3 fashion
collections for Puma ranged from goth hoodies to pinkish frilly sweaters,
but many of her spring, 2018, looks seemed prepared for an speed adult a
mountain. “Where did we see them?” she asked, clearly endangered that
information had somehow been leaked. we gestured toward a line of models
milling behind her, and she nodded, pursed her lips, and shrugged. “I
get wearied easily,” she said, adding, “I wanted to take it back. You have
to keep a consumer excited.” She wore an olive weave tip with corsetry
stitching adult a arms and acid-green nylon sweatpants tucked into black
high-heeled boots that extended to a tip of her thighs. She had tied a
matching immature windbreaker around her waist.

Nearby, dual prolonged rows of makeup tables were decorated with a line of
cosmetics that Rihanna had launched several days earlier. Fenty
Beauty—Rihanna’s full name is Robyn Rihanna Fenty—includes a operation of
forty substructure shades, for probably any complexion, and cases of it
could be seen being unloaded into Sephora shops in New York on Monday.
The makeup artist James Kaliardos, who designed a show’s beauty look,
complimented a makeup; distinct during some other shows, he said, his team
hadn’t had to personally use other people’s products. He took a brush and
a bottle of Rihanna’s foundation, shade No. 280, and started dabbing it
onto my face, afterwards combined a covering of something called Trophy Wife to
complete a demeanour that he called “butterfly,” for a sheen. He stopped
short during doing my eyes. Working with Rihanna, he said, was unusually
freeing. “Her life doesn’t have boundaries,” he said. “You hear it in
her music.”

The hair stylist Yusef Williams summed adult a show’s demeanour as “She’s a
badass adventurer.” The models wore helmet heads and sweaty-looking
ponytails. “Get some gleam mist and only start spraying them,” Williams
called to his team. “I don’t wish any dry hair!” Down a gymnasium in the
cavernous armory, a audience—which enclosed Whoopi Goldberg and her
granddaughter Jerzey; music-industry colleagues such as A$AP Ferg,
Diplo, and Cardi B; and Rihanna’s grandfather Lionel Braithwaite, and
mother, Monica Fenty, and little niece, Majesty—took selfies in front of
three hundred thousand pounds of stimulating pinkish silt that was piled in
heaps. The garments were an array of anoraks in purple and poison green
with swimsuits that would have looked jaunty were it not for their
corset-stitched leg holes. Sneaker heads done note of a new Fenty
creepers, that came in prohibited orange, gray, and white. Naturally, when
Rihanna seemed to take her bow, it was on a behind of a large

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