The Nou Project: Saudi’s First Homegrown Sneaker Brand

Nour Al Tamimi is a 29 year aged Saudi innate businessman who incited a university devise into a lifelong career. Merging conform and art, Al Tamimi started out by conceptualizing irritable wardrobe and is has now taken a outrageous step in formulating Saudi Arabia’s initial sneaker brand.

The Nou Project is a collection of sneakers ornate with thought-provoking and irritable artwork. What creates them even some-more singular is that they’re unisex, “That was a biggest thing for me, being Saudi, we was vehement to come adult with something that was unisex, something that Saudi group and women could wear as equals. People asked about formulating flats or lovable purchase bags — yet we wanted to interest to both sexes and have them find a common ground,” pronounced a Saudi designer.

Nour performed a bachelor of excellent humanities during a School of a Museum of Fine Arts during Tufts in Boston, and after went on to get a master’s grade in Art Business from a Sotheby’s Institute of Art in Los Angeles.

Speaking about her passions for art and fashion, Al Tamimi said, “I was always into art and fashion, we finished adult doing my final division in New York City, where we got blisters from walking around in prosaic boots or stilettos. That’s when we satisfied we wanted to deposit in a cold span of sneakers for daily use.”

Whilst stability her studies, she was tasked with a devise in that she had to rise a business devise for an suspicion that would be an advantage for a art industry, that is when a Nou Project was given life. “I suspicion it would be cold to support to sneaker-heads and art collectors,” she said,“I wanted to have unequivocally cold sneakers with singular art and to have art on a opposite platform. New York, as a city, was inspirational, and it became about mixing my passion for art and fashion.”

Nour and Basma

Upon withdrawal university, Nour Al Tamimi motionless to make her business devise a existence and went on to accommodate her co-creative director, Basma Chidiac in New York. With her believe of art and a artists to know about, she featured cocktail and travel art on her initial collection and they were an present hit. Making a statement, Nour featured work by artist James Rawson, whose work touches on amicable issues such as tellurian inequality and extreme consumption.

One of a Nou Project’s best sellers includes work by Eric Yahnker who did a mural of former US boss Barack Obama “giving a finger”, to that Nour Al Tamimi explained, “I showed it to my mother, who asked how we could put that on a shoe and wondered what people would consider or say, yet it became a bestseller, so it’s critical to remember that art is all about things that are shocking. It’s about commenting on stream affairs and indicating out issues.

Fans of a fast flourishing code are also requesting sold pieces of work to be embellished on to a most sought after sneakers, including an design of President Trump blow- drying his hair, Al Tamimi believes that “those boots indicate to a value of art and art history.”

The immature businessman also enjoys operative with other Saudi artists, one in sold being Rexchouk, who is formed in New York and has showcased his art during a Walton Fine Arts Gallery in London. Nour pronounced of a artist, “I dignified his bravery and a approach he never complicated art yet knew this was his passion and what he wanted to do. It’s unequivocally good to support any other as Saudis. He is one of a artists who means a lot to me. But we adore them all — we was unequivocally vehement about a partnership with a Untitled Art Fair in Miami final Dec since we did 55 pairs with 3 artists showcasing there.”

The Nou Project x Baron von Fancy

Being Saudi’s initial sneaker code is a outrageous fulfilment for Nour Al Tamimi, and yet a tour she began in 2015 has been utterly a challenge, she is really most understanding of a rising art stage in Saudi Arabia and hopes to see some-more Saudi artists enter a art stage there, “I’m so unapproachable of all of them,” she said. “I would tell immature Saudi women looking to start their possess business to work with other startups as they inspire any other to grow. We are all in a artistic industry, so assisting any other out will assistance we to stay forward of a game.”

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