Nearly 3 years after Kylie Jenner introduced her mouth kits, her namesake code is rising a mobile commerce app today.
Kylie Cosmetics’ mobile app allows business to emporium from all of a brand’s makeup offerings opposite eyes, face and lips, including Jenner’s latest partnership with her mom Kris and a new eye shade palettes in pink and burgundy. The mobile app is scarcely matching to a mobile chronicle of a brand’s e-commerce site and leads to a site for a About and FAQ pages.
This is a healthy subsequent step for a digitally local brand, that sells essentially by a e-commerce site and has hosted mixed pop-up shops opposite a country.
The news comes scarcely a week before a code enters all Ulta Beauty stores on Nov. 17. Jenner suggested a placement news in a twitter in late August: “I’m so vehement to let we guys know that @KylieCosmetics will be entrance to all @ultabeauty stores around a nation this holiday!…More to come…” The code also posted an Instagram on Wednesday that shows a tie of mouth kits that will be featured in Ulta Beauty stores. While a code formerly hold a five-week pop-up during mixed Topshop locations, this is a brand’s initial permanent sell partner.