To be located underneath a landmark cupola of a French dialect store, a proxy emporium will be flagged by visuals on a 100-square-meter billboard above a side entrance. The pop-up will be open from Feb. 21 to Mar 4, coinciding with Paris Fashion Week.
Choo follows in a stairs of brands such as Manolo Blahnik, who has worked with Vetements in a past; Burberry, that collaborated progressing this year with Gosha Rubchinskiy, and Louis Vuitton, that launched a men’s collection with Supreme over a summer.
Off-White has assimilated army with a fibre of brands including Levi’s, Nike, Jennifer Fisher on valuables and Ikea on bags. Alexandre Arnault, corner arch executive officer of Rimowa, has also teased a partnership with a German luggage maker, nonetheless zero has been reliable officially.