In response, HM is rethinking a strategy. It is shuttering a largest series of stores in a history. It will tighten 170, even as it opens 390. This means it will open a net 220 stores in 2018, that is a poignant slack in expansion for a code that has been flourishing like gangbusters for decades.
This change signals that consumers are increasingly selling online, rather than in stores. But it competence also prove that consumers’ tastes are changing. They are reduction meddlesome in cheap, disposable clothing, and are some-more meddlesome in aloft quality, seasonless pieces designed to last. This competence be because brands like Everlane and Cuyana, that inspire consumers to buy fewer though improved things, are now flourishing fast.ES