Three decades later, Gucci has come full circle: Creative executive Alessandro Michele paid loyalty to Day in his 2018 journey collection and done him a face of a new men’s couture campaign. Gucci also sponsored a new reopening of Day’s Harlem atelier and is introducing a plug collection with him this spring.
It’s partial of CEO Marco Bizzarri’s broader plan to update a conform house, owned by firm Kering, and interest to a new era of oppulance consumers. “The association was a small dry with too most importance on heritage,” Bizzarri says. While Michele’s riotous, streetwear-savvy designs have delivered a artistic jolt, behind a scenes, Gucci is seeking out partnerships with iconoclastic conform influencers from transgender singer and indication Hari Nef (face of a new Gucci Bloom fragrance) to rising amicable media stars such as 21-year-old Atlanta local Reese Blutstein.
For a brand’s new watch collection, Gucci tapped artists to emanate impertinent #TFWGucci memes that poked fun during a once-imperious brand. Bizzarri has also committed to going fur-free this year. The proceed is working. Gucci reported a 49% burst in revenue, to $1.82 billion, in a third entertain of 2017, with in-store sales flourishing 51% and e-commerce tripling. Half of Gucci’s income now comes from 18- to 35-year-olds. “I’ve review that millennials these days are not loyal, that they switch from one code to another,” says Bizzarri. “This might be true, though it doesn’t request to us.”