He went on to write a prologue of Rihanna’s book, emanate looks for her song videos and shoots, and dress her for countless red-carpet events and performances (remember her outfit for a 2016 VMAs?), as new as a 2018 Grammys.
Working with Rihanna was a kickoff to a star-studded section of his career, that would embody a innumerable of luminary partnerships with some of a biggest names on a planet: Kendall Jenner, Cara Delevingne, Bella Hadid, Kerry Washington, Ciara, Beyoncé, and Dua Lipa are all fans.
But Vauthier doesn’t indispensably cruise about change or star energy when he thinks about his brand’s “woman”: “I cruise about all a clever personalities, and we dress them for that,” he says, underneath a lights of a Musée des Arts Décoratifs in Paris, right before his latest couture show. “Dressing them in this way, we eventually find a sensibility of any kind of person. You start to commend something inside and we can demonstrate it.”
Vauthier is bashful when articulate about his famous clients—even his publicist says he prefers to honour their remoteness rather than count how many times Rihanna has ragged his designs. But he has an definite change in those circles. In fact, he’s turn one of a go-to couturiers for some of a many high-power and successful total in conform and entertainment.
He stands out in a couture space as one of a few still exclusively owned houses display as partial of a calendar (his association has investors, though isn’t owned by a oppulance conglomerate) and gripping his operation comparatively small, even a decade in.
Within a conform industry, couture occupies a possess really special niche: It has a possess Fashion Week, though shows are mostly some-more insinuate than those for ready-to-wear collections and underline panoply that take hundreds of hours of labor to complete—embroidery, stitching, and decoration finished in specialized ateliers. In sequence to even use a “Haute Couture” designation, designers contingency be authorized by a ruling physique of a Fédération de la Haute Couture et de la Mode in Paris, given a tenure has authorised implications in France. So it’s quite formidable to mangle into, generally if you’re a new name.
But Vauthier positively has a pedigree: The French engineer has been consistently operative given he graduated from a École Supérieure des Arts et Techniques de la Mode, or ESMOD, in Paris in a 1990s—first during Thierry Mugler (the extravagantly artistic couture engineer who’s dressed a likes of David Bowie, Lady Gaga, and Beyoncé) and after during Jean-Paul Gaultier (the mind behind many of Madonna’s iconic looks; Vauthier would go on to manage a couture bend for 8 years).
He began his namesake line in 2009, and it would fast turn synonymous with neatly tailored shoulders, voluptuous minidresses, and thigh-high skirts that mix eighties glorious and modernity.
Vauthier maintains that his blazers, minis, and gowns are his signatures, along his with his rarely dramatic, Swarovski-crystal-coated footwear. “I usually adore working—and we love, adore creation dresses,” he says.
Vauthier describes his pattern routine as customer-first: “If we are a singer, I’m going to emanate something some-more visual,” he explains. “This is a proceed we emanate and we cruise about all a women, not usually one form of woman—the lady who wants to contend something and exist.”
This proceed has captivated a returning customers that includes Hadid, Jenner, and even First Lady of France, Brigitte Macron.
Macron, in particular, has valid to be a fan of his structured outerwear—she wore an Alexandre Vauthier series usually final week, forward of his tumble 2018 couture show. “She famous a certain cut in my clothing,” a engineer says, “and she asked to try a blazer…. She said, ‘This is a Brigitte Macron blazer,’ and wow, I’m super proud. And I’m super happy.”
When we see Alexandre Vauthier on a red carpet, it’s expected one of his couture creations—think Jenner’s lavender-feathered robe from a 2018 CFDA Awards or Rihanna’s head-to-toe obvious leather 2018 Grammys look. There’s always a certain volume of anticipation prompted by his designs, both when it comes to a altogether cultured and a prices. “[With] couture, there is no bill limit,” he says. “It’s some-more experimentation. But ready-to-wear is some-more for sauce all women.”
And notwithstanding his docility about all a absolute luminary women who have ragged his work, it’s definite that this kind of bearing has helped a Alexandre Vauthier brand: Hadid is a unchanging on his runway, and a visit wearer of his pieces—along with Hailey Baldwin, and copiousness of other Instagram-popular faces. He’s not one to name his muses outright, though Vauthier has a knack for attracting a coolest models, actresses, and performers with his work. Who else can get a Kate Moss to front a debate for a sunglasses capsule, like he did for his partnership with Alain Mikli?
Thinking behind on because he invests in couture, specifically, Vauthier says: “It’s a pleasure to find new embroideries, new textures, new ways to cruise haute couture,” he says. “Not usually in a classical way, though some-more in a contemporary way.” That manifested on his tumble 2018 couture runway, by a round robe rendered in sequin-embroidered tiger stripes—a routine that took 1,850 hours to execute. As a indication walked down a runway wearing it, editors and buyers were roughly jostling any other to get a design of a farfetched train; it was accurately a kind of thing we competence see Rihanna wearing during her subsequent coming during endowment season.
Vauthier doesn’t cruise of his careers in terms of milestones, and he can’t pinpoint one impulse when he felt he’d “made it” as a luminary couturier. “At a finish of a day, we usually adore creation women happy,” he says with a smile. Perhaps that’s a pivotal to his success and durability interest for cocktail stars, actresses, and First Ladies alike.