Helmut Lang Just Released a Luxury Freezer Bag

Have we been looking for a place to keep, say, your $110 Dolce Gabbana pasta divided from freezer burn? Do we have around $350 to spare? The new Helmut Lang freezer bag, that retails for $320, sounds like a ideal freezer accoutrement for you.

Slightly incomparable than a Pepperidge Farm box of smoke fritter sheets, a appendage done of “crackled lead woven poly” is maybe a best painting so distant that a iconic tag has upheld into new hands: Earlier this year, it was announced that Shayne Oliver, former streetwear colonize of Hood by Air, would be heading a approach in respirating new life into Lang, a dear ’90s code whose eponymous engineer left a chateau in a 2005 after conversion flattering most each engineer operative today.

With his entrance plug collection, Oliver paid clever loyalty to a label’s namesake—the label’s reinvention has also seen a new editor in residence, Isabella Burley, re-release 15 equipment from a archive, including an equally china puffer jacket—but he also done some unmissable Hood by Air-style moves, studding his open 2018 collection with about as most subjugation impulse as we would design from a engineer whose final Hood by Air uncover had PornHub as a partner. Indeed, it’s tough to suppose Diplo would have sat front row during Lang’s shows in a ’90s, as he did this past New York Fashion Week, though a new epoch of a label, that is now behind in a hands of a in-house atelier, seems to acquire those looking to store their glacier-ice cubes or stacks of money or açai purée or whatever else we would keep cold in a oppulance freezer bag.

Sterling china paper image by Tiffany Co.

As bizarre as it might seem, a bag, that is partial of Lang’s new review collection, indeed doubles as a pitch of a tag entering a mainstream, following a trail that cult designers like Demna Gvasalia of Vetements fake before brands like Tiffany Co. assimilated a ravel with $950 paper plates and $9,000 balls of yarn. Since Gvasalia took over Balenciaga, he’s transformed a $0.99 Ikea receptacle into a $2,145 leather bag, as good as expelled a $1,100 selling bag that’s a calf-skin leather chronicle of a brand’s paper ones. (To be fair, he’s not a first: Jil Sander done waves in 2012 when a chateau expelled a waxed paper lunch bag hammered with a name, that retailed for $290, and Karl Lagerfeld expelled Chanel’s possess take on selling bags behind in 2009.)

In other domicile basics, might we advise Raf Simons’s channel tape, that retails for a small $200? Or, if that’s not luxe enough, Lang is also charity a lead leather rabble bag for only bashful of $500—the ideal vessel in that to dispose of a stays of your Dolce Gabbana pasta, that we were never formulation to eat, anyway.



Behind a scenes during a Jacquemus SS18 uncover during a Musée National Picasso-Paris in Paris on Monday, Sep 25th during Paris Fashion Week. Photo by Jake Hateley for W Magazine.

Related: Dolce Gabbana’s $110 Pasta Begs a Question: Why Is Fashion So Obsessed with Making a Mundane Luxury Right Now?

Watch a Young, Pre-Hood by Air Shayne Oliver Vogue for Artist Rashaad Newsome:

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