Fast Fashion Company Rue21 Appoints Laurie Van Brunt President, CEO

WARRENDALE, Pa. — JUNE 13, 2018 — r21 Holdings Inc. (rue21) has allocated Laurie Van Brunt boss and CEO effective Jun 25, 2018. Also announced today, Michele Pascoe has been named comparison clamp boss and CFO, and Stephen Sommers has been named comparison clamp boss and arch selling officer.

Van Brunt joins rue21 from Chico’s FAS Inc, where she was boss of Soma Intimates from 2010 to 2017.  At Soma, she led a mutation of a association by repositioning a code as an omni-channel intimates code and elevating a conform cultured to fill an event in a market, flourishing sales from $87 million to $350 million

Prior to Chico’s, Van Brunt was corporate clamp president, executive of Private Brand Management during J. C. Penney Company Inc. from 2005-2010, where she managed a company’s private code portfolio of 22 brands opposite all sell categories. She led teams of over 200 people per code with over $7 billion in sales in 1,090 stores. Earlier in her career she was comparison clamp boss and ubiquitous sell manager during Chadwick’s of Boston; executive clamp boss and ubiquitous sell manager during a Lane Bryant multiplication of The Limited Inc., and clamp boss and ubiquitous sell manager during Casual Corner-Petite Sophisticate.

Van Brunt succeeds Michael C. Appel who was named Interim CEO in Oct 2017. Appel will continue to offer as authority of a Board.

In creation today’s announcement, Appel said, “We are really gratified to have Laurie join rue21 to lead a government team. She is a proven results-oriented personality within all aspects of a business who has successfully led, built and incited around specialty store attire brands. With a increasing financing in place, Laurie’s leadership, a new comparison team, and a function of innovative information analytics to expostulate a business, we are assured that rue21 will be an even stronger code that delivers superb expansion and profit.”

Pascoe joins rue21 from Alvarez Marsal, a financial consulting firm, where she supposing financial advisory services for several sell organizations.  Prior to Alvarez and Marsal, from 2013-2017, Pascoe was a arch administration officer and CFO of Marsh Supermarkets LLC, a privately- hold grocery sequence with sales of $850 million. From 2009 to 2013, Pascoe was comparison clamp boss and CFO of Charming Shoppes/Fashion Bug Division, a publicly-held 800 store missy/plus attire sequence with sales of $600 million. She also served as a CFO and COO from 2007-2009 during Rachel Ashwell Designs/Shabby Chic, a high-end branded home furnishings sell and indiscriminate business with both chartering and prolongation arms.

She began her conform business career during a Warnaco Group in 1989. She remained in a association presumption gradually some-more comparison positions in a intimates, sportswear, and swimwear brands.

About Pascoe’s appointment, Appel said: “Michele is a savvy financial executive gifted in delivering financial and operational improvements and heading change initiatives. Her innovative financial care in high volume, rarely rival multi-unit sell environments, and direct, hands-on knowledge will be useful as we pierce rue21 financially and operationally to a subsequent level.”

Pascoe succeeds Stephen Coulombe who was named Interim CFO in Mar 2018.

Most recently, Sommers was arch selling officer during Vineyard Vines, a $400+ million specialty sell and indiscriminate attire code with approximately 100 stores, a clever website, and a flourishing indiscriminate business. Leading a selling group obliged for code strategy, artistic production, channel marketing, difficulty marketing, CRM, PR, digital, social, corporate philanthropy, sponsorships and events, he Increased altogether code recognition and rendezvous while pushing tip line growth.

Prior to Vineyard Vines, Sommers was clamp boss Global Brand Marketing from 2012 to 2016 during Under Armour Inc., a sports attire company, where he focused on code selling by both difficulty and lifestyle, and delivered vital campaigns for bricks and mortar, digital and Ecommerce, as good as building categories such as footwear. During a years he was clamp boss Global Brand Marketing, a business grew from $1.5 billion to $5 billion. Before his conform sell business experience, Sommers had a successful 15- year career in consumer wiring selling during such companies as Sony Electronics Inc. and Toshiba Computer Systems.

In creation today’s proclamation about Sommers’ appointment, Appel said, “Steve has a clever ability to emanate brands, expostulate growth, and build teams and motivate talent.  As a selling leader, Steve has a ideal multiple of artistic selling skills and savvy analytics to build a charity code and rivet a aim customers.”

Posted Jun 13, 2018

Source: rue21

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