It was behind in 2015 that designers Rachel Mansur and Floriana Gavriel announced they’d be branching out from their code Mansur Gavriel and a beloved bucket bags into shoes and ready-to-wear by display adult in samples of pronounced designs to a CFDA Awards—where they also happened to collect adult a Swarovski Award for Accessory Design.
As it incited out, a span stepped into a former many quicker—in Feb of final year—than a latter, nonetheless during prolonged last, on Sunday afternoon of New York Fashion Week Spring 2018, a span denounced a array of firsts, including not only their initial ready-to-wear outing: It was also their initial runway show, as against to their famously Instagrammable presentations, as good as their initial go during a see-now, buy-now approach—one that creates some-more clarity for Mansur Gavriel than many any other brand, given that their cultured found such an early cult following in vast partial interjection to Instagram.
Mansur Gavriel’s first-ever ready-to-wear collection, photographed by Zhenya and Tanya Posternak in Yoro Park in Gifu, Japan.
Their success on a height has also been in vast partial interjection to Zhenya and Tanya Posternak, a Ukrainian photographer twins whom a designers initial met by a mutual friend, “back when Mansur Gavriel was only a group of 3 people—ourselves and one assistant—and we were in a little studio on a Lower East Side,” Mansur removed progressing this week. “We unequivocally favourite their appetite and their aesthetic, so one day they came to a studio and we gave them a garland of bags and told them to go fire and be free.”
Since that fatal day, a Posternaks have left on “too many to remember exactly” shoots for a designers, nonetheless a array is really over 50, in locations trimming from opposite a U.S. to all over a globe, from Iceland to Spain to Paris to Mexico to Italy and, of course, Ukraine. It’s a covenant to their faith in a photographers that while a Posternaks have romped around a world, Mansur and Gavriel have always stayed decidedly during home: “We rise together a ideas together first—the styling, a location, a girls—but when they’re shooting, we like to give them their freedom,” Mansur said.
Somehow, though, they’ve never sent a Posternaks off to Asia, even nonetheless Gavriel pronounced she and Mansur have “always wanted to go behind and shoot” in Japan after they took a outing there together in 2014. Their initial gash during ready-to-wear, then, valid a ideal event to return: “As a group grew and we did some-more end shoots, it was a healthy choice,” Gavriel added—much to a pleasure of a Posternaks, who packaged adult a designers’s bags, expel their favorite Japanese models, and set off for a islands of Naoshima and Teshima, as good as a city of Gifu.
It’s a latter where a span shot a images that include of this season’s debate (or during slightest their latest set of Instagrams, given that a code has never been one for normal advertising). Smack in a center of a country, Gifu is home to Yoro Park, a thesis park of sorts also famous as a Site of Reversible Destiny, that a artist and designer integrate Shusaku Arakawa and Madeline Gins designed in a ’90s.
The location—a array of wooded, grassy hills studded with imaginative, brightly pigmented buildings and pavilions and even a pastel-colored maze—turned out to make ideal clarity for a collection, that is infused with confidant colors, abounding textures, architectural lines opposite a widespread of wool, camel, cashmere, and mohair outerwear and knits, including pieces like a floor-length oversized pastel pinkish cloak (and a new sculptural “Ocean Bag.”)
Behind a scenes of Zhenya and Tanya Posternak’s outing to Naoshima, Teshima, and Gifu in Japan to sketch Mansur Gavriel’s first-ever ready-to-wear collection.
Arakawa and Gins were so confident with their designs, their idea was to use them to foster not only utopia, nonetheless eternal life. And while Mansur and Gavriel are really meddlesome in “the attribute between design and nature—the energetic between healthy density and complicated lines and colors,” don’t worry: While they’re utterly happy with their first-ever set of ready-to-wear, they haven’t hopped on to a lofty bandwagon of meditative their designs have a ability to make we imperishable only yet.
“It was really some-more a form and color,” Mansur pronounced with a laugh.
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