Envy apples enjoyed a impulse in a spotlight during February’s New York Fashion Week.
Audience members, general designers and VIPs during Feb. 9’s Flying SOlo conform uncover got to representation a variety, and a uncover was promote live on Envy’s Instagram comment and featured on other amicable media, according to a news release.
“As a reward apple, Envy appeals to early adopters who pursue a latest in lifestyle trends, be it food, conform or culture,” pronounced Garland Perkins, sell solutions dilettante for Vancouver, British Columbia-based The Oppenheimer Group.
“The apple difficulty is a swarming one, so a some-more we can accommodate consumers where they are — in and out of a store — a better.
Perkins pronounced TG Global, that owns a Envy trademark, has participated in Thailand’s Bangkok Fashion Week and skeleton to join a identical eventuality in Melbourne, Australia, this month.
As a tie-in to Envy’s runway debut, New York retailers combined conform week point-of-sale materials to their apple displays and gave consumers a possibility to win a $500 selling debauch by a “Be a Envy of Fashion Week” amicable media contest, according to a release.
“Participating in NYFW enabled us to creatively share Envy’s story in a store,” Perkins pronounced in a release.
“It gave us one some-more constrained aspect of a apple to speak about as we build a Envy code alongside a partner TG Global in North America.”
Oppy skeleton to hang adult Washington’s Envy seasion in a integrate of months and transition to a New Zealand stand in a spring, according to a release.