MILAN — Changes are brewing during Diesel.
The second Diesel Red Tag collection will uncover in Milan on Jun 16 during Men’s Fashion Week, WWD has learned, while a Diesel Black Gold line, a tie on a city’s calendar given 2016, will now be presented to retailers and clients in a showroom.
Diesel Red Tag was launched as a plug plan in Mar in Paris, designed by Shayne Oliver, cofounder of Hood by Air, though Diesel is gripping a name of a second guest engineer underneath wraps.
According to marketplace sources, Renzo Rosso, owner of a OTB organisation that controls Diesel, has eyed Belgian engineer Glenn Martens, artistic executive of a Paris-based Y/Project label, that scooped adult a 2017 ANDAM Grand Prize, to detect a second Red Tag capsule.
Martens, who grew adult in a Belgian city of Bruges and attended Antwerp’s Royal Academy of Fine Arts, done conform celebrity with his deconstructed denim that can be ruched or folded behind to emanate a wider effect.
“This is a colourful impulse for Diesel: we are operative on a array of tellurian initiatives, one of that is this, with a many groundbreaking and radical general designers,” pronounced Rosso. “The new generations are vehement and intent by pleasing products that have a essence and pronounce a denunciation of today.”
In December, Diesel split ways with artistic executive Nicola Formichetti after a four-year tenure, as reported, with Rosso now spearheading a brand’s new direction.
Presenting a initial collection in March, Rosso pronounced he had returned to “driving Diesel, since we was out using all a other companies and brands and other businesses, though we indispensable to be back, this is my blood, it’s my baby.” OTB also controls Maison Margiela, Marni, Paula Cademartori, Viktor Rolf, Staff International and Brave Kid.
“The product is totally different, a communication is apropos cold like it used to be before,” Rosso claimed in March. Former Bershka executive Marco Agnolin assimilated Diesel as a new arch executive officer in January, next Alessandro Bogliolo, who left for Tiffany Co. in October.
In sync with a stream attention trend, successful designers will work with Diesel to emanate capsules that will be distributed exclusively by comparison retailers worldwide underneath a Diesel Red Tag label. The plan is meant to encourage communication between Diesel and a conform village as any engineer will reinterpret a brand’s tack denim and sportswear elements.
Oliver’s collection comprises 10 looks, which will be accessible starting from a finish of Aug on Diesel.com and in judgment stores such as L’Eclaireur, Luisa Via Roma, Artifacts and Opening Ceremony, interjection to a partnership with Tomorrow London Ltd., that is distributing any collection underneath this initiative.
The women’s and men’s upscale contemporary Diesel Black Gold line is designed by Andreas Melbostad, who was tapped in 2012. The collection was primarily shown in New York, though changed to Milan in Feb 2016.