B/R Kicks to Celebrate Sneakers + Culture + Music with “The Drop Up” Event This Friday, Dec. 7, in New York City

NEW YORK–(BUSINESS WIRE)–Dec 5, 2018–B/R Kicks is about to horde a ultimate jubilee of sneaker enlightenment with “ The Drop Up,” an eventuality being hold this Friday, Dec. 7, in New York City. The day-long frolic will embody an towering fan knowledge from 1-9:30 p.m., highlighted by a special sneaker customization lab featuring and 1:1 master classes by sneaker engineer .

The “ The Drop Up ” is a trail brazen for athletes, musicians, influencers and fans to come together to see how a track hovel is apropos a new men’s runway. The eventuality will lay during a intersection of enlightenment and character with sports being a junction hankie for all. Located during a Chelsea Gallery in New York (525 W 24 th Street), The Drop Up will also embody art exhibits featuring a tip 10 basketball kicks of all time as inaugurated by a editorial team; GOAT sneaker selfie print opportunities; and disdainful B/R Kicks customizable products for sale.

Event unite adidas will daub into “The Drop Up” as an eventuality to showcase one of a latest sneaker releases, a N3XT L3V3L. Additional partners will embody Levi’s® demonstrating how to ideal a ideal jean lay formed on an individual’s personal sneaker preferences, and Twitter, who will have a digital wall featuring event-related Tweets and selfies from fans with their favorite sneaker.

To assistance applaud a intersection of sneaker enlightenment and a NBA, Twitter will also build a #NBATwitter wall to arrangement some of a most-discussed kicks on a height around a year. #NBATwitter is one of a many colourful and intent communities on a platform, and sneaker fanatics customarily spin to Twitter to plead their favorite drops.

“The B/R Kicks Drop Up is aiming to redefine a sneaker dump knowledge by formulating an interactive eventuality that is both enchanting and permitted for fans,” pronounced Ed Romaine, B/R Chief Brand Officer. “B/R is a code that connects sports and enlightenment and there is no improved proof of those dual areas entrance together like a sneaker community.”

About B/R Kicks

B/R Kicks is a Instagram comment for Bleacher Report that is clinging to sneaker enlightenment – from a courts to a travel and all in between. B/R Kicks has scarcely one million followers, including LeBron James, Kevin Durant and Justin Timberlake, among other character influencers.

About Bleacher Report

Bleacher Report is a premier digital end for millennial sports fans, formulating and collaborating on a enlightenment of sports for a subsequent era of fans. Its prophesy for creation sports bigger than games has led to unmatched rendezvous on amicable media, where it consistently ranks as a tip publisher on any platform. Bleacher Report is also a home of House of Highlights, a amicable sports materialisation that creates and amplifies girl culture. Find Bleacher Report during www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a multiplication of Turner Sports.

About adidas

adidas is a tellurian engineer and developer of jaunty and lifestyle footwear, attire and accessories with a goal to be a best sports code in a world. As an creation and pattern leader, adidas engineers a best in high-performance products to make athletes better, faster and stronger and creates a operation of classical and uninformed lifestyle and high-fashion lines.

About a Levi’s® brand

The Levi’s® code epitomizes classical American character and free cool. Since their invention by Levi Strauss Co. in 1873, Levi’s® jeans have turn a many tangible and copied wardrobe in a universe – capturing a imagination and faithfulness of people for generations. Today, a Levi’s® code portfolio continues to develop by a relentless pioneering and innovative suggestion that is forlorn in a attire industry. Our operation of heading jeanswear and accessories are accessible in some-more than 110 countries, permitting people around a universe to demonstrate their personal style. For some-more information about a Levi’s® brand, a products and stores, greatfully revisit levi.com.

About Twitter (NYSE: TWTR)

Twitter is what’s function in a universe and what people are articulate about right now. From violation news and party to sports, politics, and bland interests, see each side of a story. Join a open conversation. Watch live streaming events. Available in some-more than 40 languages around a world, a use can be accessed around twitter.com, an array of mobile devices, and SMS. For some-more information, greatfully revisit about.twitter.com, follow @Twitter, and download both a Twitter and Periscope apps during twitter.com/download and periscope.tv.

View source chronicle on businesswire.com:https://www.businesswire.com/news/home/20181205005117/en/

CONTACT: Tyger Danger

954-646-3312

tdanger@bleacherreport.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: OTHER CONSUMER LICENSING (SPORTS) ENTERTAINMENT GENERAL SPORTS SOCIAL MEDIA RETAIL COMMUNICATIONS FASHION MARKETING EVENTS/CONCERTS CONSUMER SPORTS BASKETBALL MEN

SOURCE: Bleacher Report

Copyright Business Wire 2018.

PUB: 12/05/2018 09:02 AM/DISC: 12/05/2018 09:02 AM

http://www.businesswire.com/news/home/20181205005117/en

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