Don’t tell TV viewers or WKBW-TV’s advertisers that a fourth National Football League preseason diversion is meaningless.
The Buffalo Bills’ 27-17 feat over a Detroit Lions in Thursday night’s preseason culmination also was a win for WKBW (Channel 7).
The three-hour diversion had a 20.7 rating on Channel 7, creation it a highest-rated diversion of a preseason and a highest-rated internal TV module of a summer.
The Bills’ 13-9 detriment to Baltimore final Saturday had been a summer high with a 20.1 rating on the internal ABC associate during diversion time.
The initial 4 preseason games of a Sean McDermott coaching epoch tentatively averaged a 19.9 rating during diversion time, that is about 18 percent aloft than a year earlier. The 4 preseason games a year ago in Coach Rex Ryan’s second and final deteriorate when expectations were discontinued averaged a 17.0 rating. But a 4 preseason games in Ryan’s initial deteriorate when expectations were high averaged a 23.5 rating.
Bills unchanging deteriorate games generally normal in a mid-to-high 30s or low 40s.