The Balmain Army is marching into couture. Olivier Rousteing announced skeleton for a French conform residence to lapse to a Couture Week calendar this morning during a WWD Retail Apparel CEO Summit.
As WWD reports, Rousteing is “looking to move behind a Parisian DNA” to a Balmain code with a incursion behind into a haute couture world. Marking a artistic director’s initial army as a couturier, Balmain skeleton to uncover during Paris Couture Week in Jan 2019. This will be a conform house’s initial couture collection in 16 years. The final was shown in 2002 when Oscar de la Renta was artistic director.
Along with couture, Rousteing combined that he wanted Balmain to excavate into accessories, fragrance, and cosmetics in a destiny as well. Since his appointment as artistic executive in 2011, Rousteing has ushered in a new epoch of Balmain—one finish with A-list celebrities, indication squads, and code collaborations.
Recently, a artistic executive has experimented with some some-more affordable partnerships for a conform house. In 2015, Rousteing spearheaded a Balmain partnership with HM which sole out instantly, apropos one of a retailer’s most-wanted engineer collections. Last year, a code also collaborated with Victoria’s Secret on a plug collection for a slip brand’s annual runway show. The collection, that was permitted to emporium online immediately after a uncover aired on TV, noted a initial time Victoria’s Secret teamed adult with a oppulance conform brand.
While most of Rousteing’s work has helped Balmain strech a younger assembly and turn some-more accessible, it will be engaging to see how he navigates a conflicting finish of a pattern spectrum.