Ash x Filip Pagowski plug collection.
MILAN — Italian contemporary boots and attire tag Ash has teamed with Polish illustrator Filip Pagowski to launch a limited-edition plug collection of sneakers. The styles will premiere during 10 Corso Como judgment store here during Milan Fashion Week, on Sept. 22, when a partnership will be feted with an designation and cocktail event.“This partnership with Filip Pagowski is a good event to applaud some of a many iconic elements of a code and extend Ash into a new territory,” pronounced a label’s cofounder and artistic executive Patrick Ithier.Ithier suggested he has been a fan of a illustrator’s work for some time for his “simple nonetheless graphically driven” designs. The thought of a partnership came adult after he met Pagowski final year. “Filip was unequivocally intrigued by a technical routine of creation boots and we enjoyed pity a technical expertise with him.…Everything happened organically and a partnership was a healthy fit,” Ithier said.Renown for formulating a heart trademark for Comme des Garçons’ Play collection, Pagowski comparison dual of Ash’s best-selling sneaker styles to showcase his disdainful artwork. Available both for men’s and women’s, a designs underline a striking “Tweed” herringbone settlement in black, red and white and a some-more witty “Flame” motif, showcasing large black, yellow and white elements. The illustrator also introduced a initial of his name into a graphics to symbol his artistic intervention.Ithier was eager about a outcome, as such reinterpretation of a styles ”brings a uninformed impetus to a brand, that will interest to a younger conform customer.”Showcased in tradition shoe boxes, a plug collection will sell during prices trimming from $221 for women’s sneakers to $239 for men’s.After a unveiling, a plug collection will be rolled out in name retailers in a rest of Europe and consequentially in a rest of a universe in early December. In addition, a operation of T-shirts, socks, bags and pouches designed by Pagowski for a code will be expelled in late fall, with prices trimming from $10 for a hosiery to $221 for a “Flame” bag set.The full plug collection will be globally accessible to squeeze exclusively on a brand’s e-commerce site, that will be launched on Sept. 27.“On a business side, things are elaborating quick this year. We are an general code that has been limited to offline stores and third-party e-commerce sites,” pronounced Ithier, underscoring how a new digital height is pivotal in a company’s tellurian enlargement and enables a tag to rivet “a wider and digital-savvy audience.”Founded in 2000, Ash is a brainchild of Ithier’s artistic prophesy and of Italian businessman Leonello Calvani. Established as a boots label, Ash fast stretched a offerings to embody kids’ footwear, handbags and accessories. In 2015, a brand’s initial ready-to-wear collection was launched underneath a moniker Ash Studio Paris.A serve difficulty prolongation is on Ithier’s bulletin for a subsequent future. “In open 2018 we will launch a tiny collection of Ash active wear line to element a sneakers,” he revealed, highlighting a significance of constantly building a code to continue to interest to consumers. “I’m constantly watching and holding impulse from women on a streets — generally when we travel. Shoes are critical to me, though how they compare their outfits, how they travel and act, are unequivocally a triggers of how we pattern shoes.”Last year, Ash purebred sales of over $500 million, with projections indicating around 10 percent enlargement in sales for 2017. The tag depends an endless sell network of over 200 code stores and 600 indicate of sales worldwide. “This tumble we will also open adult to 8 new stand-alone stores in China and betray a new judgment store,” resolved Ithier. Plans for destiny sell enlargement also embody new doors in Europe, a Middle East and Southeast Asia.